Phones4U have today announced that they will be launching a new network in March, named LIFE Mobile the new network is said to offer a wide selection of value tariffs and services with data packages included, one of the coolest parts however is that because they have partnered with EE they will also be offering 4G in later 2013.
Marc Overton the Vice President of Wholesale at EE and M2M said the following about the deal:
“We’re delighted that EE has been selected as Phones 4u’s MVNO partner, giving us the opportunity to further build on our longstanding and successful relationship. As the largest MVNO operator in the UK, we believe in providing our customers with a choice of deals to meet their needs, and our partners are a key part of our growth strategy.”
“By choosing the EE network, Phones 4u will guarantee its customers access to the UK’s widest 3G coverage, as well as the UK’s only 4G network later in 2013. Our ambition is to provide 4G to key industry players by the end of 2013, and we feel this will open up a world of opportunities for both new and existing partners alike.”
After which Tim Whiting, the Group Chief Executive at Phones 4u added to Marc’s statement with the following:
“We are delighted to be able to extend our longstanding partnership with EE in order to add LIFE Mobile into the wide range of products and services available at Phones 4u. Our customers see their mobile devices as an integral part of their daily lives. LIFE Mobile will enable us flexibility and creativity in designing propositions to give our customers even further choice. We will sell LIFE Mobile alongside our existing network propositions and are confident the new network will play a key role in driving further growth for our business.”
What do you think about this, do we need another network?