City of London scraps plans to build smartphone tracking bins

Targeted ads are something of the norm on the web, and looks as though they may be coming to the real world too, well not in the way were about to talk about, but maybe in a different form.

Building recycling bins that could track the MAC addresses of smartphones that passed by it, one UK advertising firm took it a step to far, tracking the publics smartphone details without asking first.

Of course this is no more, and the City of London Corporation has now demanded that the tracking is to stop whilst they make a decision on whether the technology complies with the UK’s data protection act.

I’m sure however, your probably wondering what they would be using these MAC addresses for.

Well the bins have one more feature equipped with Wi-Fi connectivity and a LCD display, they can also show a rotating series of ads, that would be targeted to the people who walk past it, from their smartphone information.

Via: The Telegraph


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