Microsoft has announced that they will be severing all ties with the YouTuber KSI after it was criticised for employing him to promote the launch of the Xbox One during their launch event yesterday, during which the YouTuber wasn’t at all controversial, simply performing a song on stage with the rapper Sway.
The real problem lies the KSI’s previous acts, most notable is his ban from all Eurogamer Expo events in the future for his behaviour towards women during the show, along with his “rape face” videos, the YouTuber is generally seen as someone who shouldn’t be promoting a family friendly product.
And this is something that Microsoft seems to have noticed recently thanks to a push from VideoGamer.com’s Matt Lees recent video, in which he questions Microsoft’s decision to hire Olatunji.
(Original video removed due to a copyright claim from KSIOldajidebt LTD)
Shortly after the video was released a spokesman from Microsoft gave GamesIndustry International the following statement:
“At the Xbox One launch in London last night, KSI performed a song with three other artists, which was one part of a ten-hour event featuring a main stage show, Xbox One gameplay, and a midnight launch for hundreds of our fans,this does not represent Microsoft’s endorsement of KSI’s personal views, and we are not planning on working with KSI in the future.”
KSI’s manager has since come to the YouTuber’s defence, giving the same site the following statement:
“It’s a shame this past indiscretion his been brought up as we had addressed it and KSI wants to move on from it. I don’t feel it’s right to judge someone based on an indiscretion which was pro actively removed and apologised for shortly after. Especially at such a young age.”
Let us know what you think about the YouTuber in the comments below, should he still be judged for his past indiscretions? And was this the right move from Microsoft?