Activision has today announced that they will be adding a third game studio to its Call of Duty series development cycle, which they revealed to be Sledgehammer Games during an investors call on Thursday.
Sledgehammer Games will join the already established Infinity Ward and Teryarch studios in developing Call of Duty games once every three years.
“This will give our designers more time to envision and innovate for each title,” said Activision Publishing CEO Eric Hirshberg. “Simultaneously, it will give our content creators more focus on DLC and micro-DLC which have become high-margin opportunities and significant engagement drivers. It will give our teams more time to polish, helping ensure we deliver the best possible experience to our fans – each and every time.”
“[Sledgehammer Games] has demonstrated their skill on Call of Duty: Modern Warfare 3 and on their past highly rated games,” Hirshberg told investors. “They’re the perfect choice to support our new approach and bring fresh ideas and creativity to this great franchise and to raise the bar for next-gen games overall.”
The addition of Sledgehammer Games to the development lineup, is likely to help Activision differentiate their games lineup, especially since Call of Duty: Ghosts is currently not selling as well as well as it was expected, with analysts stating that sales were down 19 per cent year on year in December when compared to Call of Duty: Black Ops 2 from 2012.