Alongside the name change RIM BlackBerry (still don’t sound right calling them that), have named the Grammy Award winning singer, Alicia Keys as the new Global Creative Director.

Alicia said that her role will be to work closely with all avenues within the OS forward.

Basically she was thrown a wad of cash and told to promote BlackBerry 10, which is perfectly fine if I’m honest, well a lot of companies are doing it… Intel.

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