Amazon have launched their own loyalty scheme today dubbed “Amazon Coins”, the scheme will basically reward users for buying apps from its own app store.

In short customers will gain coins from apps and game purchases as well as in-app purchases when purchased from a device with the Amazon App Store, these can then be used to buy new applications.

The service will launch initially in the US, with each Coin carrying the worth of one cent, meaning an app that for costs 99c will cost 99 Amazon Coins.

Amazon say that developers will still benefit from this as they will be giving them 70 percent of the app price even if the app is purchased with these Coins.

There’s no word on when it will launch elsewhere, or even if it will but Amazon have said that when it does they will be giving away free Coins to start customers off.

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