Near the end of last year Amazon rolled out its new redesign to its US website, but now finally it has begun to release the same update to its other retail portals, the first of which is the UK.

The new design removes the previous thick blue and orange navigation bars in trade for a new cleaner white design, the new design features different Amazon products in the UK than in the US, showcasing its LoveFilm, MP3 and Kindle services.

This could suggest that Amazon is gearing up to launch the Kindle Fire in Europe, but that’s just a hunch.

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