As has been expected for some time now, Amazon has just announced a new smartphone at its press event Seattle.

The phone which is called the Fire Phone features a 4.7 inch IPS LCD HD display, with a 1280 x 720 pixel resolution at 315 ppi, alongside a Gorilla Glass screen, and a 590 nits brightness.

Inside there’s also a quad-core 2.2GHz processor, an Adreno 330 graphics processor, 2GB of RAM, 4G LTE, a 13MP rear-facing camera with a f/2.0 lens and optical image stabilisation, durable rubberised frame and injection moulded steel connectors for a sleek fit around the frame.

Amazon also revealed that they will also be fitting the phone with dual-stereo speakers that feature Dolby Virtual Surround Sound, as well as including magnetic earbuds that are supposedly tangle- free.

Amazon will be using a similar content policy to the other Amazon devices that have recently been unveiled, allowing users to use the companies music, games, apps and music, as well as other rival apps like Pandora, Spotify and iHeartRadio.

Also in terms of the software, Amazon will also include a Second Screen feature that will allow users to send videos to streaming devices like the Fire TV, as well as Amazon’s new X-Ray technology that provides users with useful details on the content that they are watching.

The tablet will also be able to access unlimited storage of photos in Amazon Cloud Drive at no extra cost.

It will also be able to access Amazon’s assistance guide feature called MayDay, which allows users to get help in 15 seconds or less via a Wi-Fi or cellular, as well as a new software feature called Firefly that will allow the handset to recognise everything from phone numbers to movies and books by using the phone’s camera. This will basically to allow users to buy items from Amazon instantly, and can be controlled via a dedicated button on the side of Fire Phone.

Finally there’s also a feature called Recency Carousel that is a kind of app/ widgets area that shows notifications, previews, and other useful information beneath your app list.

The Amazon Fire Phone will initially be exclusive to AT&T in the US, available for pre-order today, and releasing on July 25th, the handset will cost $199 on contract for the 32GB model, or $27 a month on AT&T Next, and will include 12 months of Amazon Prime.

As of yet there’s no information on whether the handset will make its way outside of the US, or hit other carriers.

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