This week Samsung announced that they had partnered with Amazon Video to deliver their HDR10 Plus standard to Samsung TVs.

This makes Amazon Video the first content partner to deliver HDR10 Plus content, which was developed by Samsung and made available for third-parties back in March of this year.

What makes HDR10 Plus interesting is that it uses dynamic metadata instead of the static metadata that HDR10 uses, allowing HDR10 Plus to allow the TV to adjust the brightness level of the TV on a scene-by-scene or frame-by-frame basis, resulting in a better experience overall.

Kyoungwon Lim, Vice President of Visual Display Division at Samsung Electronics saidthe following about the partnership:

“As an advanced HDR10 technology, HDR10+ offers an unparalleled HDR viewing experience — vivid picture, better contrast and accurate colors — that brings HDR video to life”.

“We’re excited to work with world-class industry partners, including Amazon Video, to bring more amazing HDR content directly to our 2017 UHD TVs, including our QLED TV lineup”.

And Greg Hart, Vice President of Amazon Video, worldwide added:”At Amazon, we are constantly innovating on behalf of customers and are thrilled to be the first streaming service provider to work with Samsung to make HDR10+ available on Prime Video globally later this year”.

“At Amazon, we are constantly innovating on behalf of customers and are thrilled to be the first streaming service provider to work with Samsung to make HDR10+ available on Prime Video globally later this year”.

This new standard has been included on all of Samsung’s 4K Ultra HD TVs, however, they will also be bringing it to their 2016 line-up with a firmware update in the future.

Of course, we will update you as this roll-out happens.

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