During their keynote at Computex 2016, AMD revealed a brand new graphics card.

Called the AMD Radeon RX 480, the GPU has been designed by AMD to allow you to use virtual reality applications and games without hassle.

At the keynote, AMD tested the GPU against the new Nvidia GTX 1080, revealing that the RX 480s can run virtual reality games at just 51% utilisation, which is a lot better than the 1080, which reached 98.7% utilisation in the same test.Nate Mitchell, VP of Product at Oculus explained :

AMD explained more about it in their press release:

In a notable market survey, price was a leading barrier to adoption of VR.2 The $199 starting SEP for select Radeon RX Series GPUs is an integral part of AMD’s strategy to dramatically accelerate VR adoption and unleash the VR software ecosystem. AMD expects that its aggressive pricing will jumpstart the growth of the PC VR TAM and accelerate the rate at which VR headsets drop in price:

– More affordable VR-ready desktops and notebooks: AMD expects that affordable PC VR enabled by Polaris architecture-based graphics cards will drive a wide range of VR-ready desktops and notebooks, providing a catalyst for the expansion of the addressable market to an estimated 100 million consumers over the next 10 years.4

– Making VR accessible to consumers in retail: Thus far, retail has not been a viable channel for VR sales as average system costs exceeding $9993 have precluded VR-ready PCs from seeing substantial shelf space. The Radeon™ RX Series graphics cards will enable OEMs to build ideally priced VR-ready desktops and notebooks well suited for the retail PC market.

– Unleashing VR developers on a larger audience: Adoption of PC VR technologies by mainstream consumers is expected to spur further developer interest across the ecosystem, unleashing new VR applications in education, entertainment, and productivity as developers seek to capitalize on the growing popularity of the medium.

– Reducing the cost of entry to VR: AMD expects that affordable PC VR enabled by Polaris architecture-based graphics cards will dramatically accelerate the pace of the VR ecosystem, driving greater consumer adoption, further developer interest, and increased production of HMDs, ultimately resulting in a lower cost of entry as prices throughout the VR ecosystem decrease over time.

The AMD Radeon RX 480 will be available for purchase on June 29th for $199, which is a huge saving when compared to the 1080, which is priced at $700.

You can read more at the source link.

Source: AMD

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