Re/code has today revealed that Apple have acquired another company this month, related to a number of recent purchases that will allow Apple to further enhance its Apple Maps technology. The latest of which is the acquisition of Mapsense.
In case you don’t know, which you probably won’t, Mapsense is a mapping company that builds tools for analysing and visualising location data. Reports suggest that Apple paid around $25 million for Mapsense.
When asked about the acquisition, Apple gave their standard response which you can see below:
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
Mapsense was first established in 2013, consisting of a team of 12 people, these with the company’s founder, Erez Cohen will now join Apple, as of yet Apple has not revealed exactly what they will use the company’s technology for.