Apple has today announced the new Apple TV, with a focus on apps.

This focus on apps means that Apple have integrated a system that is close to iOS, but for the living room, allowing users to access content in a user interface that is built for just that, all downloaded via the App Store.

You can also play games on the new Apple TV, with new screenshots that change depending on the time of day.

The entire interface is more refined with a white background instead of a white one, and from the looks of the demos, you can use Siri to voice-search across apps like Netflix, Hulu and iTunes.

Watch the video below for a quick look at the new Apple TV.

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