Recently Buzzfeed reported that Apple would be shutting down their iAd Network, and it seems as though they were correct as Apple has today revealed that they will be closing its iAd App Network on June 30th, releasing the following statement on their blog:
The iAd App Network will be discontinued as of June 30, 2016. Although we are no longer accepting new apps into the network, advertising campaigns may continue to run and you can still earn advertising revenue until June 30. If you’d like to continue promoting your apps through iAd until then, you can create a campaign using iAd Workbench. We will continue to keep you updated, but if you have any questions, contact us.
Buzzfeed previously said that Apple would close iAd campaign sales and convert all of its inventory to an automated system, quoting an Apple employee who said that Apple simply wasn’t good at developing camapign marketing.
However, this doesn’t seem to be stating that iAd will be changed into a fully automated system, like Buzzfeed claimed, but instead it seems to say that Apple will be shutting down the iAd service completely, so it remains to be seen if Apple will be moving to a system similar to that of Google’s Adsense network, which allows publishers and advertisers to create their own campaigns with automated revenue and fees.
As of today, Apple will stop accepting any new applications into the program however, they have said that current campaigns will be allowed to run and earn revenue until June 30th, after which the program will be shut down completely.
You can hit up the source links below for more information, also for a bit of nostalgia, here’s a video of the announcement of the network from Steve Jobs: