Apple has today announced that they have now hired the CEO of Burberry, Angela Ahrendts to manage its retail stores. Taking the position of a Senior Vice President, Angela will report directly to Tim Cook (the CEO of Apple), and will be responsible for the “strategic direction, expansion and operation” of Apple’s retail stores.

In Apple’s announcement of the hiring, Tim Cook said the following about their new addition:

“I am thrilled that Angela will be joining our team, she shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”

To which Angela Ahrendts replied with the following statement:

“I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline,I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”

Angela Ahrendts will begin her new role at Apple starting in spring next year, after her role as CEO of Burberry is finished.

Source Engadget

Image Via: The Telegraph

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