For some now, it has been rumoured that Apple will be working on their own original content for iTunes.
Today, it was confirmed that they are doing this as expected. This is the announcement of their first original program for their iTunes offering.
This new original content is a reality program called Planet of the Apps.
It will be focused on app development, as a sort of talent show for app developers who will compete for mentorship, VC funding, and free marketing.
Apple explained more with the following:
App creators: Join us on the search for the next great app in a new original series. Those selected will have the chance to receive hands-on guidance from some of the most influential experts in the tech community, featured placement on the App Store, and funding from top-tier VCs.
You can read more about the launch at the source link below.