Apple has always been known for their advertising, they set somewhat of a benchmark for what we can expect from advertising for their products, and have often set that benchmark for everyone else too.

Their latest ad isn’t very different.

Starring James Corden, the host of The Late Late Show, and the very popular star of Gavin & Stacy, it was broadcasted during the Emmy Awards show on ABC on Sunday night and showcases Apple Music.

In the ad, we see Corden pitching a number of ideas for the ad, such as “What if I’m giving birth to Justin Bieber who’s giving birth to Anthony Kiedis who’s giving birth to a phone,” Apple execs, Eddy Cue, Jimmy Iovine, and Bozoma Saint John quickly reject his ideas, created quite the amusing skit.

Check out the ad below.


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