Apple’s numbers have gone down for the third quarter in a row. This quarter they announced that despite recently launching a new iPhone 7 and iPhone 7 Plus, Apple’s sales of the iPhone have gone dow again.

For Q4 2016, they revealed that iPhone sales were at 45.51 million units, which is down from 48 million units since the same quarter of last year. There was also a 13 percent year-over-year revenue decline in iPhone sales, with a 5 percent decline in unit sales year-over-year.

That said, the numbers are above analysts expectations, who expected Apple to ship 44 million iPhone units this quarter. Despite these results, Apple’s CEO Tim Cook said that he was “thrilled with the customer response to iPhone 7, iPhone 7 Plus.”

Overall this resulted in Apple’s first annual revenue decline since 2001, falling from $233.7 billion in 2015 to $217 billion in the 2016 fiscal year, which is a 5 percent decline year-over-year.

iPad sales are also down year-over-year by 6 percent, while Mac sales are massively down 14 percent year-over-year.

Thankfully, Apple had some growth in their services business, iCloud, iTunes, and Apple Music services grew to 24 percent year-over-year, with $24.3 billion in total revenue for this fiscal year.

You can read more about the results at the source link below.

Source: Apple

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