Apple has already posted the sales for the Mac, iPhone and iPad earlier today, but left out the sales of the iPod Touch, and it seems that it was for good reason, as the sales of the iPod is now down 52 percent from the previous year, showing that buyers now choose to buy an iPhone or iPad instead of an iPod, something that definitely makes sense due to the iPhones and iPads new-found accessibility.
Despite this, Apple still managed to grab $973 million from the sales of the iPod, with 6 million iPods sold in the last financial quarter.
Apple’s Chief Financial Officer, Peter Oppenheimer explained that this is part of Apple’s plan: “For traditional MP3 players, which includes Shuffle, Nano, and Classic, we saw a year-over-year decline which we internally had forecasted to occur. This is one of the original reasons we developed the iPhone and the iPod Touch. We expect our traditional MP3 players to decline over time as we cannibalize ourselves with the iPod Touch and the iPhone.”
Source The Verge