The Apple Watch has received a some new media attention today, now making its way to the cover of the respected fashion magazine Vogue China, despite the fact that the watch hasn’t actually made its way to the public yet.

The smart watch is not only on the cover, but also inside, with a number of photos also appearing inside of the magazine, all of which Vogue says that is due to the watches fashion statement.

This also comes just a week after the US version of Vogue published an interview with the Apple designer Jony Ive, taking about the company’s latest gadget.

This all marks a move into the fashion industry for Apple, who have been focusing more on design in the last year or two hiring a number of CEOs from companies like Burberry and Yves Saint Laurent.

You can check out the full cover for the magazine below.

Vogue iWatch

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