Carphone Warehouse has today announced a new and exclusive deal with the British super model, Kate Moss in order to create a new line of fashion accessories for both smartphones and tablets.
The collection named The Kate Moss Accessories Collection and will be targeted primarily at women, which they claim to be due to the 52% increase in female ownership of smartphones, with 64% of British women currently owning one.
Kate Moss said the following about the new range:
“My phone’s as much a part of my look as my bag or shoes, and yet there’s so little choice out there, my whole approach was to treat this as any other fashion collaboration; I was heavily involved in the design process and loved seeing my vision come to life in the final product. From the quality of materials to design, I wanted the best for my range that reflected my personal style.”
The new collection will only be available from Carphone Warehouse’s stores or from their online site this summer.