Bang & Olufsen has today launched its first 4K UHD TV called the BeoVision Avant, offering up a 55 inch HD LED panel, alongside a unique design that allows it to be rotating around a circular stand in order to give the user more space, and allowing the TV to be set at the angle in which the person or persons are viewing.

When not in use the TV can also be lowered, and then set to the preferred position when it is on.

In terms of specs, inside the television B&O has fitted a total of eight speakers, each with its own amplifier to create three channels of sound, left, right and centre.

The set also uses B&O’s wireless technology, allowing the TV to use the company’s wireless speakers, with up to an additional 18 speakers available to be added, as well as allowing the user to set up surround channels, and a subwoofer if needed.

The BeoVision Avant will also add a new Chromatic Room Adaptation feature that will analyse the ambient light and adjust the on-screen picture to suit it, and will also user two separate sensors and anti-reflection coating on both sides of the screen to dampen reflections by up to 98 per cent.

B and O 4K 1

There’s also 3D features, with six HDMI inputs (five of which are UHD capable), as well as two USB ports and two digital TV tuners that can be used to record content to an external hard drive, which can then be hidden in the back panel alongside an Apple TV.

There’s also a new remote called the BeoRemote One, which comes with the TV and includes a new MyButtons feature, with three buttons that can be programmed to individual family members’ picture, audio and screen position settings.

“Our research shows that consumers want more and more from their televisions,” said B&O CEO Tue Mantoni. “People are pressed for time, and they want entertainment that just works so they can focus on it – and each other – rather than the technology itself.

“The name Avant is a nod to our most successful TV to date, the Avant launched in 1995. Just as the first Avant was a game changer in an analogue era, we believe the new BeoVision Avant will set the standard for what should be expected from a television in the future.”

The Bang & Olufsen BeoVision Avant is available from B&O stores now, priced at £5.995 for the 55 inch TV, £695 for the wall mount, and the wall, tabletop or floor motion stands are £1,195.

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