The Beeb has today announced that they will soon begin to premiere scripted comedy from BBC Three on BBC iPlayer from the end of August.

Starting with the second series of Bad Education featuring Jack Whitehall, this will allow viewers to watch scripted comedies a week before they air on the TV using BBC iPlayer, a huge play towards the Beeb’s online dominance, and is in fact part of the BBC’s plan to showcase more content on iPlayer in 2013, after announcing in February that it will premiere 40 hours of programming from various BBC channels on the service, which includes Peter Kay’s Car Share and Comedy Feeds from BBC Three.

Victoria Jaye, Head of BBC TV Content Online and IPTV, said in the company’s statement: “We want to use BBC iPlayer to maximise audiences’ discovery of BBC programmes and increase the time they spend with the BBC. Forty-two per cent of viewers who to come to BBC iPlayer today do so without anything specific in mind to watch, and over a third are happy to try new and different content. This presents a fantastic opportunity to use BBC iPlayer as a complementary platform to schedule broadcast programmes in new ways, and innovate with content that showcases fresh UK talent. We’re incredibly excited to see how audiences respond to premiering BBC Three scripted comedies on BBC iPlayer, and to our separate trial to premiere a small number of programmes from other BBC channels.”

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