Amazon and Brita have today announced a new partnership to release a new product called the Brita Infinity pitcher, which is basically a smart water pitcher.
Built to be used alongside Amazon’s Dash service, the new pitcher connects to Wi-Fi and tracks the amount of water that passes through the filter, once it finds that around 40 gallons of water have done so, it will notify Amazon Dash for a replacement filter.
Amazon Dash will then automatically order a new filter from Amazon.
It’s a pretty cool idea, and should mean that you will never forget to change the filter again, however, despite it being automatic, users do still have control over managing the orders and deliveries.
Ed Huber, Brita’s general manager explains more:
“People buy Brita pitchers because they want cleaner, great-tasting water from any tap, but the challenge is remembering to have that replacement filter on-hand, just when you need it”
“We saw an opportunity to work with Amazon to make keeping up-to-date on filter changes effortless for Brita users. By integrating Wi-Fi connectivity into this pitcher so it can connect with Amazon Dash Replenishment, we’ve created an elegant, simple solution to eliminate that moment when you realize you didn’t re-order your filter.”
The Brita Infinity Pitcher is now available for purchase from Amazon for $45, and the automatic filters will be priced at $6 each.
You can find out more about it at the source link.