British Airways have today unveiled their new billboard campaign that is sure to get some heads turning, called “Look Up” the campaign depicts a boy pointing at real planes as the fly overhead, drawing attention to British Airways’ flights as people walk down the street.

The digital billboards can be found at London’s Piccadilly Circus and Chiswick, and will display the plane’s flight number, destination and some information about British Airways themselves, whilst the bot remains pointing at the plane precisely.

Check it out in the player below, it’s pretty cool.

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