Channel 4 has today announced that it will be rebranding and relaunching its catch-up platform 4oD in 2015, changing the name of the service called All 4, which will be the new home of all the digital content from the broadcaster.
This will kick off from the first quarter of next year, at which point All 4 will launch initially on the PC, iPad, iPhone and iPod Touch, and will then roll out to other devices over the following months.
“We think the future of TV viewing lies not with either linear or on-demand, but a creative and visual integration of the two worlds, blending the strengths of both into a single brand,” said David Abraham, chief executive of Channel 4 during his IBC keynote in Amsterdam.
“We believe All 4 will deliver the most advanced broadcaster response to changing viewer behaviour in the digital age, and will help ensure that our content portfolio remains an important, valued part of viewers’ TV consumption for decades to come.”
Despite being a rebrand, All 4 will still offer a similar On Demand section to the current 4oD service, and it will also host a number of catch-up and archive content from Channel 4, Film 4, More 4 and E4. There will also be a new Now section that will offer live streamed content.
There will also be a section called On Soon which will host a number of trailers and clips for upcoming programmes, and will join a new Shorts section for 4’s new Shorts programming.
Users of the service will also be able to build their profiles further, allowing users to grab bespoke programming and recommendations.