Channel 4 has had its own on-demand service for five years now and it’s set to relaunch this service at the end of the month and will be getting a significant makeover, the service is well used but not as many viewers as BBC’s iPlayer gets.

In order to try and attract new viewers,  Channel 4 has decided to rebuild 4oD and is adding more personalization features as well as predictive search and recommendations.

The main change though is My 4oD which allows you to add programme preferences helping you manage their on-demand experience. This will basically involve building playlists and having access to your viewing history.

Other features that they have added include full-page viewing as well as optimised site navigation during a programme, Channel 4’s Head of VoD, Sarah Milton Released this statement;

“Increasing the availability of 4oD on multiple platforms remains a key tenet of Channel 4?s strategy,”

“ is by far the most popular access point for 4oD and we are focused on developing and improving this proposition.

“We have refined and optimised the design to ensure viewers get the best experience from the wealth of content Channel 4 has to offer.

“We have over 5,000 hours of archive programming available on the 4oD service, and the redesign makes it even easier for users to browse our offering.”

The new redesign will be released on the 31st of August with a dedicated iOS app release in September.

What do you think? Do you use 4oD? Do you prefer BBC’s iPlayer?

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