Today CNN announced that they have acquired the social video sharing app Beme, which was created and launched by the popular YouTuber, Casey Neistat.
Beme previously let you shoot and upload four-second videos, but like its competitor, Vine, it will soon be shut down by CNN to make way for a new app.
This is as according to a report from the New York Times, who stated that Neistat and the app’s 12 employees will be working on this new app project for CNN after the acquisition, and this new app is said to be scheduled for release sometime next year.
Beme was not extremely successful, with a decent but not overwhelming total download number of around 1.2 million, however, it is likely that CNN made the acquisition to get Neistat and his followers on board with the new app.
Beme CTO and co-founder Matt Hackett wrote the following about the acquisition in a blog post:
“By joining forces with CNN, we’re able to give our mission more than just one, startup-budgeted shot.”
“We are going to hunker down and create something new. To do that with the full focus it deserves, we have to say goodbye to Beme.”
It will be interesting to see how this acquisition unfolds and what this app will be, as always, we will let you know when we hear more.