The UK based high street grocery chain, The Co-Operative has today announced that it will be trailing a scheme where it will be mounting touchscreen tablets on its trolleys in certain branches within the UK, the idea being that they will help it to interact more with shoppers.

The idea is that the tablets will quiz customers as they walk through the store, including questions about the stores layout, ranges and products on offer.

All of this is designed to allow the chain to offer a better service in the future, allowing them to take ideas from the shoppers themselves.

“The hi-tech trolleys not only make it easy for customers to tell us about their shopping experience, but because the information is collated digitally, we can access what they say almost instantly,” said Andrew Mann, the Co-op’s customer director.”

“Our new stated purpose emphasises the importance we place on communities and so this feedback will also enable us to find out what our members and customers think about our community engagement.”

For those who don’t have a participating Co-Operative near them they can take the questionnaire online version instead.

Via: Engadget
Via: Marketing Magazine

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