You may remember a pretty cool campaign that British Airways revealed a few weeks ago, it featured a digital billboard that shown a boy pointing towards BA planes as they flew ahead, accurately labeling the flight’s number and trajectory.

In an amusing response, Domino’s decided to create their own spoof campaign, mimicking BAs campaign they created their own billboard that would display a boy pointing down the pizza delivery guys as they pass with people’s pizza orders.

Named lookdown, the YouTUbe video showing off the campaign shows how the billboard would work, reading: “Look, it’s a large Pepperoni Passion for Simon in Acton.”

Check out the video of the ad below, and let us know what you think of it in the comments below.

Source: Domino’s Blog

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