The singer songwriter, Ed Sheeran and UK rapper Devlin have teamed up to create a new track which they have promoted with the help of Aurasma and augmented reality technology.

y mixing Aurasma’s augmented reality application with a normal poster, the two artists are allowing pedestrians to check out their new track as long as they own an iOS or Android device and an internet connection.

One the user has pointed their smartphone at the poster it will begin to play the new track, once finished it will show them how they can purchase the single before its release on August 19th.

Check out the video below for a quick preview of the tech in action.

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