Back in April of last year, EE announced a new scheme called the EE Power incentive, which provided a free portable charger to EE customers, which were swappable in-store when depleted.
However, in late 2015 EE had to recall the portable chargers that it had given to customers after a student was severely burned whilst using one, in return they provided customers with a £20 voucher to redeem in store.
Since that time we haven’t heard much about any possibility of EE bringing the scheme back, and now we know why.
After speaking to Mobile News, EE revealed that they will not be bringing the scheme back:
“Our EE Power Bar promotion had a hugely positive response from our customers, however after careful consideration we’ve decided not to bring it back. We still sell a wide range of chargers and power packs to keep our customer connected. We’ll share news shortly about ways to stay connected at Glastonbury and the summer festival season, as well as some exciting new loyalty offers throughout the summer.”
Originally the EE Power Bar featured a 2,600mAh battery with a built-in LED torch and provided enough juice for about 500 charges, so it will be interesting to see what other ways EE will be promoting themselves at this year’s Glastonbury festival.