In a move that we have known about for sometime now, but one that is sure to annoy some of their users, Facebook has today confirmed reports that they will soon be rolling out promoted videos onto a limited number of users News Feeds.

The video ads will automatically play when they appear on the user’s screen, but will have their sound muted on both the desktop and mobile until the user clicks on the video player itself.

The first video ad is a new mini trailer for the film Divergent, to get a preview of it watch the video below.

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Source: Facebook Newsroom

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