Let’s face it, the web on mobile is slow, incredibly slow (however, we like to think TechNutty is one of the fastest) and so we obviously need some new technology to solve this problem, when more of the developing world is accessing the web through mobile devices, we need to make sure everyone can do so with a reasonable response time.
Facebook thinks that they might have a good answer to this with a new platform that they announced earlier last year, called Facebook Instant Articles.
From that point, Facebook only launched to a select number of publications, which doesn’t really solve the problem, thankfully, the service is making its way to all publishers, launching on April 12th.
Facebook explained more:
We’re excited to announce that on April 12th at Facebook’s F8 conference, we will be opening up the Instant Articles program to all publishers—of any size, anywhere in the world. To date, we’ve been working with a few hundred publishers around the world to build an incredibly fast and immersive reading experience for people on Facebook. While we were getting feedback and making improvements to Instant Articles, in parallel we’ve been building the tools to open up Instant Articles more broadly.
We built Instant Articles to solve a specific problem—slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue. With that in mind, our goal from the beginning was to open up Instant Articles to all publishers and we’re excited to be able to do that in a way that makes it fast and easy for all publishers to reach their audiences on Facebook.