Today Fitbit announced their latest GPS-packing smartwatch called the Fitbit Iconic, which they unveiled alongside a pair of new wireless Bluetooth headphones that they named the Fitbit Flyer.

The Fitbit Iconic is a pretty interesting smartwatch that features a square design that has an aluminium build with a set of interchangeable straps.

The Iconic is also water resistant at up to 50 metres and comes with heart rate monitoring, built-in GPS, and enough storage to store over 300 tracks right on the smartwatch.

Finally, it can also be linked to Fitbit’s personal coaching app that is called Fitbit Coach.

And of course, there’s a lot more than that. The Fitbit Iconic also features sleep and automatic exercise tracking, with Fitbit Pay pre-installed alongside Fitbit OS. Fitbit Pay is similar to many other payment apps that allow you to pay with your watch without contact. Fitbit OS also features an app gallery, which provides access to various fitness and health apps.

It will also come alongside the release of an open SDK for extending upon the features of Fitbit OS.

All of this connects to your phone or laptop over Bluetooth with a four-day battery life.

The Fitbit Flyer is also an interesting set of headphones that are compatible with all of the personal assistants, Siri, Google Assistant, Amazon Alexa, and Cortana.

They, of course, allow you to talk to these assistants and listen to audio from a connected Bluetooth device for up to six hours according to Fitbit. It can also be charging quickly.

The Fitbit Ionic smartwatch will cost £299.95, while the Fitbit Flyer wireless headphones will cost £109.99. Both will go on sale in October 2017.

Fitbit is also partnering with Adidas and will launch a special edition Ionic smartwatch in 2018, alongside specialised training programmes.

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