Freeview has today announced that it will launched a newly rebranded service called Freeview Play, what this service will do is add a catch-up TV service into the EPG, aiming to take on the likes of YouView, Sky and Virgin.

It will do this by allowing compatible TVs and set-top boxes to access catch-up TV services over the internet, allowing users to access services like BBC iPlayer and other on-demand services right from the EPG.

This will also allow users to simply scroll through a channel by time and view shows that they might have missed previously, rather than recording repeats.

When it is released it won’t work on any current TVs or set-top boxes however, which will mean that you will need to pick up a new piece of hardware when the service launches.

As of yet however no partners for this hardware have been announced.

Any manufacturer will still be able to use Freeview Play in its televisions with their own branding.

Guy North, Freeview managing director said: “Freeview has been built on a vision to make television available to all free from subscription. In the same way that we took the UK from analogue to digital, Freeview Play is the next step in that vision and it will put the viewer in control, without complexity, commitment or unnecessary cost – we want to keep television fair and open for everyone. That means giving consumers the freedom to choose the TV they want, the way they want it.”

Freeview Play is set to be launched at some later this year, an exact date has yet to be revealed however.

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