Google is in the business of advertising and as such you can pretty much guarantee that more or less every product that they produce will have its own advertising scheme, and that statement will be no different with virtual reality, with Google today confirming that they will be introducing 360 degree video ads on YouTube that are not only designed for computers and smartphones, but also for Google’s Cardboard VR.
The ads are available from today in Chrome and in the YouTube app on both Android and iOS, allowing viewers to explore 360 degree views by dragging their mouse of moving their phone to shift the POV, this can be moved up, down, left or right.
Google says that companies have been making these ads since they first allowed creators and brands to create them, with Coca-Cola’s 360 video outperforming standard in-stream video ad view-through rates by 26%. Bud Light will today become the first advertiser to launch a 360 video in Google’s new TrueView ads platform however, which they will do in a series of ads that feature three different events from “Whatever, USA”.
To create a 360 degree video ad you will need access to one of the following 360 degree cameras, Ricoh Theta, Kodak Sp360, Giroptic 360cam or the IC Real Tech Allie, once you have filmed your video it can then be uploading to desktop Chrome, and then set up in AdWords.
You can find out more about the launch of 360 degree advertisements at the source link below.