To celebrate the launch of the new Pixel and Pixel XL smartphones this Thursday, Google has announced that they will be taking over a section of the Currys PC World store at Tottenham Court Road.
They revealed that they will be launching a new Google Shop in this store on Thursday at 7AM.
This will be the place to grab one of the new Pixel smartphones, however, as with other launches, there will only be phones while stocks last.
The pop-up store will be open for a total of six months, the first two days of which, Google will be hosting live talks, music and interactive installations.
Some of these talks will provide you with more information about things such as the Google Assistant, as well as the Google Daydream VR headset.
They will have a number of VR experiences and games to try and buy.