In a partnership with Nestle, Google has today announced that the next version of Android will not be called Key Lime Pie, but it will in fact be called “KitKat”, after Nestle’s chocolate confectionery bar.
This will take the K in the lineup of Google’s sweet names for Android, Marc Vanlerberghe, Director of Android Marketing said the following about the new name:
“We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android.”
With Patrice Bula, Nestlé’s Head of Marketing continuing with the following:
“We’re excited to announce this partnership with Android, the world’s most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break.”
“KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement, we continue to build on its strong digital presence with interactive, creative branding campaigns.”
Nestle also released the following video, which has been built upon the idea of an Apple spoof.
To mark the release of Android KitKat, Nestle will also be releasing 50 million specially branded KitKat bars in Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States, which will offer buyers the opportunity to win a limited number of Google Nexus 7 tablets and credits to spend on Google’s various online stores.