If you are bored of shopping in regular ways than you might be interested in something that Google, Ted Baker, and Guy Richie unveiled this week.

This new way combines voice search from Google, with Ted Baker’s store windows for an awesome solution to shopping, but a slightly confusing one.

Basically, the whole idea is to make shopping closer to something that 007 would love. The idea is that you would visit one of Ted Baker’s stores, find a secret code phrase like “The Bird calls at dawn”, say that phrase into Google Search, and then get special access to Ted Baker’s Autumn collection, special offers, and even free stuff.

Craig Smith, Global Brand Communication Director at Ted Baker explained with a little more;

“Ted is always pushing the envelope with how it communicates and engages its customers and this season we’ve achieved that on multiple fronts. The Mission Impeccable campaign film is the main event; but more than being just a great-looking brand piece, it’s also available as an interactive and fully ‘shoppable’ look book across multiple platforms and devices. Supporting the films and the evocative still imagery we have our highly playful and engaging window displays, where we’ve incorporated a world-first fashion application of Google app’s voice search to run an extensive surprise and delight reward program around the world. It’s an exciting time for Ted and this Autumn Winter is unlike anything we have executed before.”

[Update] Ted Baker has now released the full Mission Impeccable trailer, check it out below.

[End of Update]

Ted Baker will also be releasing a shopping movie named Mission Impeccable later today to expand upon this, but before then, they posted the following teaser trailer, for a consistently confusing announcement.

Ted Baker will be releasing the short film for Mission Impeccable on 7th September 2016 at 2:30pm, which is just a short while away. We will let you know when it’s available to watch.

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