The BBC has today confirmed that the online switchover of BBC Three will take place on February 16th, when the BBC will move the channel from a television channel to the BBC iPlayer applicaiton, a move that comes as part of the companies budget changes.
What’s more the channel will also get a brand new logo. It’s quite different to the original, and instead of featuring the text “Three” it now incorporates two solid lines with an exclamation mark at the end.
Nikki Carr, the head of marketing at BBC Three says that this idea was carefully seleted to make sure the logo performed well, stating the following:
“Some people are resistant to change and we wanted to be bold and create something that looks forward and will be around for years to come. Look at Snapchat. They’re doing okay without having Snapchat in their logo.”
“The first is ‘make me think’… The second is ‘make me laugh’… The third, the exclamation mark, is ‘give me a voice’, which is what we will do for young people.”
Plans to make this change were approved back in November 2015, and as part of them the BBC will air the channel’s long-form programmes on BBC One and Two, whilst keeping the rest of its content online. With the savings the BBC will launch more programming and channels for its other services BBC One and Two.
Here’s a preview of what’s to come from the channel in 2016: