When it comes to selecting the right web host for your business, one thing that you need to consider is the amount of bandwidth you’re going to need. Of course, you can use bandwidth calculators and trackers to get a rough idea of your usage, but it can often be difficult to estimate, and so, finding the right web hosting package can be challenging.

In fact, some web hosts even charge for bandwidth on a per-gigabyte basis, which can be expensive if you hit a sudden spike in traffic or you weren’t expecting your visitors to spend so long on your website. Because of this, you need to be careful that you overestimate your bandwidth usage so that you aren’t faced with any unexpectedly high invoices.

However, there are some simple ways to reduce the amount of bandwidth your website needs every month. Below, we’ve rounded up some of the most effective for you to try out.

  1. Cut down on images

The majority of your website’s monthly bandwidth allowance is likely to be eaten up by heavy files such as images and videos, so cutting back on the number you feature on your website makes sense. In fact, video content should be avoided at all costs on your server, and you should instead aim to host video files on websites such as YouTube and Vimeo.

If you do need to have a lot of images on your website as part of its design or on a portfolio page, then you should look into plugins such as Image Compression and Optimisation from WPMUDEV. This plugin was designed to resize, optimise and compress all of your images to reduce the amount of space they take up on your server and the time it takes for them to load. Both of these factors will, in turn, mean you’ll need less monthly bandwidth.

  1. Cache your website

One of the best ways of reducing your website’s bandwidth usage is to cache your website. You could use a plugin if your website is running on WordPress, such as one of the caching plugins reviewed by Elegant Themes, or you could opt for a content delivery network which will automatically cache your content and ensure your website is delivering content as quickly as possible. Popular options include CloudFlare, Incapsula and KeyCDN.

  1. Get more bandwidth than you need

If you’re concerned that you’re going to be hit with usage fees for bandwidth, then consider purchasing a hosting package with more than you’ll need. PAC Web Hosting, for example, offers a range of affordable web hosting plans that all come with generous amounts of bandwidth (each upwards of 20GB, rising to 100GB).

There you have it – just some of the ways in which you can reduce the amount of bandwidth your website needs – or, at least, ensure that your website isn’t hit by one of those pesky ‘resource limits exceeded’ error messages from your web host.

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