Just a few hours after HTC revealed their very first beats integrated phone the HTC Sensation XE, Phones4u had announced they will be stocking the smartphone on shelves here in the UK, the Sensation XE packs a 1.5GHz processor, 728MB’s of RAM, 4GB of inbuilt storage and of course the most important Dr. Dre Beats Integration.

But Phones4u didn’t stop at the Sensation XE, they have also secured two other HTC exclusives, the original HTC Sensation alongside the recently announced HTC Radar, which will both be available in Phones4u’s exclusive white, the white Sensation and the Sensation XE are expected to be released on the same 1st of October date, with the Radar expected to arrive later that month, if you want to read the full press release check it out below:




• Phones 4u secures lead to market on HTC Sensation XE
• The only retailer to exclusively range the HTC Sensation in white
• Has also secured a significant lead to market on the HTC Windows Phone 7 smartphone, the HTC Radar, in white

14th September 2011: Phones 4u has agreed a partnership with HTC that sees the leading mobile retailer for the youth secure a significant lead to market on the FIRST phone to feature integrated Beats Audio technology.

The new HTC Sensation XE is a result of the strategic partnership between HTC and Beats Electronics, which is set to create a new benchmark for mobile audio. Phones 4u is pleased to not only be able to offer its customers the HTC Sensation XE earlier than everyone else, but is thrilled to be able to offer HTC’s original flagship multimedia device, the HTC Sensation exclusively in white from 1st October.

The HTC Sensation XE is HTC’s first device to launch its Beats proposition since it announced its strategic partnership with Beats Electronics in August of this year. Available with bundled Beats headphones, the HTC Sensation XE is the only smartphone tuned for BeatsAudio, ensuring you can enjoy music or movies with studio-like sound quality. 
Scott Hooton, Trading Director at Phones 4u said: “As HTC and Beats work together to create a more advanced mobile audio experience for consumers, Phones 4u are delighted to be partnering with HTC to provide our customers with innovative and groundbreaking new technology that will provide them with unbeatable sound quality on their smartphones, before anyone else. Beats by Dr. Dre is a youthful and exciting brand our core demographic can identify with. With a superior multimedia experience being on the top of our customers’ wish lists, we’re looking forward to a successful launch of the Sensation XE at Phones 4u!”

In addition to the HTC Sensation XE, Phones 4u will be bolstering its range of HTC smartphone offerings as it secures another HTC lead to market on the HTC Radar™ with Windows® Phone in white. Phones 4u sees Windows OS as a huge opportunity for Q4 and beyond, and will be investing significantly in this category both in store and in training Phones 4u staff on the new operating system. As a result, the HTC Radar will be a hero product for Phones 4u in store from 1st October, where it will feature in hero POS across all stores and its own demo hub across 150 of Phones 4u’s top stores.

“Our customers want the very best and latest in mobile technology, and so its important that we’re able to offer them only the very best smartphone range, the very latest technology and value for money. Our ongoing and successful working relationship with HTC means we’ve been able to add even more great smartphone exclusives to our widest ever range of exclusive white devices we’ll be offering across contract and prepay this quarter, giving Phones 4u a real point of difference as we enter the Christmas period,” said Hooton.

The HTC Sensation XE will be available from Phones 4u stores and online from 1st October free from £36 a month on a choice of networks. The HTC Sensation in white will be available only at Phones 4u from 1st October also, free from £31 a month on a choice of networks. The HTC Radar in white will be available at Phones 4u from October, free from £26 a month on a choice of networks.

What do you think? Will you be buying any of these phones? Which one do you like best?

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