In an interesting marketing campaign, Huawei has today released a new video that uses Siri to reveal that they will be releasing two new tablets and a brand new smartphone at MWC this year, strangely featuring a iPhone the narrator asks Siri “What’s new at this year’s MWC?”, to which a version of Siri responds that there will be “a new tablet with a beautiful slim design” with a “huge battery” that “gives you days of use”.
I’m not sure how effective this ad might be, especially given that by using Siri to announce the products, they are already stating that it is better than anything Huawei already have, forced to use the service to find answers to questions they might not be able to get from elsewhere, I just don’t get you they didn’t use a mock-up phone, or even the previous Ascend smartphone with Google Now, it seems pretty stupid to me.
Getting to the announcement, there has been many rumours surrounding the products already, the first is the MediaPad X1 7.0, said to feature a 7 inch display with a 1,920 x 1,200 pixel resolution and 323ppi, as well as Huawei’s quad-core Hisilicon 910 Kirin chip clocked at 1.6GHz, a Mali 450 GPU, 3G connectivity, 3G connectivity and Android 4.2 Jelly Bean.
Next up is the rumoured Ascend P7, which Siri says is “a smartphone with an amazing front camera”, which is said to have a 5 inch screen, 1.6GHz processor, 2GB of RAM and a front-facing 8 megapixel camera.
And then lastly is the multimedia tablet which is said to provide “the ultimate entertainment experience”, but for now we don’t know much else about it yet.
Weirdly the ad doesn’t go on to explain, but instead tries to bash both Samsung and Apple with Siri, with the narrator asking about whether the new products Siri is telling him about are from “Fruit or Somesong?”, to which Siri replies “No. They are Huawei. It looks like Huawei is ready to amaze the world again.”
A really terrible advert if I must say the least.