IBM has this week announced that it is entering the live-streaming business, officially revealing that it has acquired the Ustream service.

In case you are unfamiliar, which you probably are, Ustream is a cloud-based live streaming service that is similar to other services like Livestream, but it markets itself directly to the corporations market, despite also being available for the consumer.

You will find a Ustream stream for something like a press conference or concert most of the time, with around 80 million viewers per month for content from a range of businesses that includes the likes of Facebook, Samsung, NASA and more.

From today it will be extended into the IBM Cloud platform to allow IBM’s enterprise customers to “unlock the value of video, a rapidly-evolving digital media and data asset”.

“Video has become a first-class data type in business that requires accelerated performance and powerful analytics that allows clients to extract meaningful insights,” said Robert LeBlanc, Senior Vice President, IBM Cloud.

No financial details have been provided for the acquisition, nor is it clear if Ustream will continue to operate as it currently does.

Sources: IBM

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