After revealing some new terms and conditions and then telling people that they had read them all wrong, Instagram have now decided to tweak their new terms & conditions to something that users might actually like, in their blog post Co-Founder of the service, Kevin Systrom wrote:
“The concerns we heard about from you the most focused on advertising, and what our changes might mean for you and your photos.”
“Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010. You can see the updated termshere.”
So basically they have just made one massive u-turn after noticing that they were actually losing quite a lot of their users or very near too anyway.
These new terms will go up on January 19th, and will still allow the company to use advertisements on the site, but not sell them to the highest bidder:
“Going forward, rather than obtain permission from you to introduce possible advertising products we have not yet developed, we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work.”
Which as you can probably tell means that the service won’t stay ad-free for much longer.
Source: Instagram Blog