ITV has today announced that it will be launching a new called ITV Encore exclusively on Sky.
The channel launch is the first one the broadcaster has launched in eight years and is part of a new four-year partnership that will allow ITV content to be available across various Sky platforms, including both Sky Go and NOW TV,
ITV Encore will feature some of ITV’s more successful drama shows, with original programming come in 2015 that will apparently include “big name lead actors and compelling narratives penned by some of the UK’s best writers,” as mentioned by ITV themselves.
Jeremy Darroch, Sky Chief Executive, also said: “The wider availability of ITV programmes on our fast-growing connected TV services, including Sky Go, Sky Store and NOW TV, will make Sky stand out as a great place to enjoy ITV, on multiple devices, both at home and on the go.”
The deal will also see the launch of ITV catch up and archive VOD, with the launch of ITV channels on Sky Go and ITV Player on the NOW TV box, as well as the renewal of the carriage deal for ITV 2, 3 and 4HD to be shown on the Sky+ HD platform, and availability of ITV content for rental on the Sky Store.