The UK broadcaster ITV today revealed that they will be replacing its ITV Player and itv.com service with a new one.

The new service will be called ITV Hub and has been created to provide users with one place to access all of ITV’s digital TV channels and other online services.

This will be done to compete with other on-demand services like BBC iPlayer and will launch later this year, available through mobile devices, PCs and connected TVs.

ITV explained more about the launch in todays press release :

In addition, the service will extend its digital reach to become available for the first time on Amazon Fire TV and Fire TV Stick, and the new Freeview Play service. The desktop PC service is completely new and will see a merger between ITV’s on demand pages and show websites.

ITV can also reveal that, in time with the launch on ITV2, new episodes of Seth MacFarlane’s Family Guy and American Dad will be available on The ITV Hub – the first time a PSB channel has offered the hit shows in its VOD service.

The new, dynamic branding and colour palette is based on the dot above the ‘I’ on each of the ITV channel logos – ITV, ITV2, ITV3, ITV4, CITV and ITVBe  – reinforcing the message that the on demand experience is a natural extension of our linear TV channels.  The dots are able to interact, change size and morph into other shapes.

For more information on the new ITV Hub jump head over to the source link below.

Source: ITV

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