Today The Lego Group announced the launch of an app-based social network called Lego Life.

The app has been designed to work for kids aged 13 and under and works in a similar way to image-sharing services like Instagram or Snapchat, allowing kids to share photos of their Lego creations, and comment on those photos using Lego emoji.

Lego will be making sure that this app is provided in a safe and private way and kids who use the service will not have to share any personal information or photos, and there is no location tracking in the app.

Upon sign-up, children will be able to pick a three-word username from a random name generator, with the option to choose their own Lego minifigure as an avatar.

All comments that are left on other users’ photos will be moderated by Lego Life employees to ensure the content stays child-friendly.

Children will be able to leave the comments and share photos with various dedicated sections for various Lego series.

This includes Master Builders, Lego Batman, Ninjango and Star Wars.

Users will be able to take part in challenges within these sections, with the ability to share videos and pictures from their own Lego sets.

Lego Life will be available to download for free today on iOS and Android in UK, US, Canada, France, Germany, Denmark, Austria and Switzerland.

You can find out more about it at the source link below.

Source: Lego

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