Logitech has today announced that they will be changing the way in which they bran itself, launching device under its new Logi brand from today.

The idea of Logi is to change the perception of Logitech into a fun and colourful feel.

Logitech explains more:

Meet the new Logitech, a company you know and trust, but now with a colorful new attitude and re-imagined logo you’ll love. And, meet Logi – our new label.

While our commitment to excellence in peripherals hasn’t changed, we’re dedicating focus on design, hiring our first-ever chief design officer, Alastair Curtis, and delivering products that create amazing experiences in the everyday places of your life. We’ve put design at the core of everything we do and everything we are, from our products to our brand identity.

On top of a colorful and bold new look, you’ll start to see and hear the name Logi. The Logi label will appear on our newest product categories, and expect some twists and a few surprises in new categories. (Get ready – the first Logi product is around the corner!)

You can find out more details about the new Logi brand at the source link below, as soon as we hear more about the new products that they will be launching with Logi we will let you know.

In the meantime you can watch the video below.

Source Logitech

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