Earlier this year, you may remember that Sky took Microsoft to court stating that their SkyDrive name could cause confusion with Sky TV and broadband services.
That case kicked off today, and as you probably already expected, Sky won the battle with the UK judge agreeing to the statement from Sky, Microsoft will now have to consider rebranding its service.
The ruling stands for the entire European Union, and after not appealing the decision, Microsoft will now have to change the name of its service, however BSkyB have agreed to allow Microsoft to use the brand name “for a reasonable period of time to allow for an orderly transition to a new brand”.
Sky said the following in their statement after the case:
“We are pleased to have reached a settlement after Microsoft agreed not to appeal the trade mark infringement judgement in relation to its SkyDrive service.”
“We will remain vigilant in protecting the Sky brand and will continue to take appropriate action against those companies who seek to use our trade mark without consent.”